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Pixelworks Announces Design Win with Samsung for New ‘Bluejay’ Co-Processor IC for Slim CRT Televisions

TUALATIN, Ore.--(BUSINESS WIRE)--Pixelworks, Inc. (NASDAQ:PXLW), an innovative provider of powerful video and pixel processing technology for advanced televisions and digital projectors, announced today that Samsung has chosen its new co-processor IC for two slim CRT television models. The PW9050L chip, codenamed ‘Bluejay,’ complements Pixelworks ImageProcessor ICs for advanced CRTs by introducing its proprietary Digital Horizontal Correction, or DHC™, technology for digitally pre-processing video signals to eliminate distortion in slim CRTs.

Samsung Electronics recently introduced two new SlimFit™ CRT televisions featuring the PW9050L co-processor chip that use Samsung’s innovative cathode-ray tube which reduces tube depth by more than 30 percent. The first two SlimFit widescreen models, measuring 29-inches and 32-inches diagonally, feature vibrant colors and crisp video images even in the corners where the scanning beam is at maximum deflection. Samsung selected the PW9050L because it overcomes a significant technical hurdle of picture uniformity through its unique DHC technology.

Samsung was able to accurately customize the deflection requirements using Pixelworks’ DHC technology and integrated test patterns to perfect the image on any slim cathode ray tube. In addition, DHC technology uses unique algorithms to enhance brightness in the corners to enable even picture levels. The PW9050L chip is capable of operating at up to 120 Hz and handling 30-bit RGB input in advanced CRT systems for full high-definition support.

“At Samsung we are continuing to drive innovations for CRTs which will continue to keep the technology competitive. Pixelworks’ expertise in image shaping is what made the Bluejay chip possible and we believe these SlimFit CRT models offer the industry’s best performance,” said S.S. Lee, Vice President of Samsung’s Projection and CRT Division.

“We are excited about introducing the PW9050L chip because it represents a completely new approach to processing images in CRTs that can make slim CRTs perform at much higher level. A tier-one design win with a company of Samsung’s stature provides further evidence of the value of our co-processor capability and strategy,” said Hans Olsen, President and CEO of Pixelworks, Inc. “The market for slim CRTs is projected to grow from less than 8 million units in 2006 to more than 35 million units in 2010 for a compounded annual growth rate exceeding 45 percent. With Bluejay and its unique DHC technology we see a new market potential for our products that can add incremental revenue in 2007 and beyond.”

The PW9050L Co-Processor IC for slim CRT television applications is now in production. To learn more about these products, contact the Pixelworks sales office in your region. A list of contacts is available at Pixelworks.

About Pixelworks, Inc.

Pixelworks, headquartered in Tualatin, Oregon, is an innovative provider of powerful video and pixel processing technology for manufacturers of advanced televisions and digital projectors. Pixelworks’ flexible design architecture enables our unique technology to produce outstanding image quality in our customers’ display products in a range of solutions including system-on-chip ICs, co-processor ICs and discrete chips. At design centers in Shanghai and San Jose, Pixelworks engineers relentlessly push pixel performance to new levels for leading manufacturers of consumer electronics and professional displays worldwide.

For more information, please visit the company’s Web site at Pixelworks.

Pixelworks® and DHC™ are trademarks of Pixelworks, Inc. SlimFit is the trademark of Samsung Electronics.

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