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http://biz.yahoo.com/prnews/060622/nyth096.html?.v=60

New MPEG-4 AVC Encoder and Blu-ray-Java Authoring System Expedite Production of Blu-ray Titles with 1080p-quality Pictures and Advanced Interactivity


SECAUCUS, N.J., June 22 /PRNewswire/ -- Panasonic, the brand for which Matsushita Electric Industrial Co., Ltd. is known, announced today that it will commence Blu-ray Disc entertainment title (for Blu-ray Disc read-only media, or BD-ROM) authoring service for movie studios at Panasonic Hollywood Laboratory (PHL) in Universal City, California on July 1. Optical discs, like Blu-ray Disc, or conventional DVDs, need to have their content authored as a step toward physical replication of the disc as an entertainment title.

As Panasonic and other electronics manufacturers plan to introduce Blu-ray Disc players this year, Blu-ray titles from the major movie studios are expected to become increasingly available for consumers. The BD-ROM authoring service launched by Panasonic will facilitate the production of Blu-ray Disc titles, so that consumers can experience High-Definition movie entertainment at home.

Panasonic has been authoring DVDs in the U.S. since 1996 and has accumulated a great deal of know-how in digital content authoring. In order to provide the new service, Panasonic has installed state-of-the-art Blu-ray Disc authoring equipment at PHL.