Augustes

I was convinced everybody thought content (which comes as a consequence of content provider support) is the single most important condition for a format to succeed. But some people obviously disagree, citing past examples where superior content didn't keep a format from ultimately failing. Someone, somewhere has gone as far as saying that "there should be a mechanism that allows me to reach through my computer and stamp IDIOT into the forehead of any who dares post the word "content" [...] in this forum again." Obviously he thought content was a stupid reason for supporting a format.

So, what is more important than content? And why?

Note: this thread is not intended as flame bait, but rather to foster a reasoned debate.