Itv
In England, Wales and southern Scotland, the channel has been rebranded to ITV1 by ITV plc, the owners of the broadcasting licences for those areas. Channel Television also uses the ITV1 name, although it is not owned by ITV plc. In central and northern Scotland, SMG plc, the owner of two of the three Scottish franchises, has branded the channel as stv. UTV in Northern Ireland uses its own name.
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