Contrast ratio claims
"Contrast ratio indicates the difference between the brightest part of a picture and the darkest part of a picture, measured in discrete steps, at any given moment. The implication is that a higher contrast ratio means more picture detail. Contrast ratios for plasma displays are often advertised as high as 10000:1. On the surface, this is a great thing. In reality, there are no standardized tests for contrast ratio, meaning each manufacturer can publish virtually any number that they like. To illustrate, some manufacturers will measure contrast with the front glass removed, which accounts for some of the wild claims regarding their advertised ratios. For reference, the page you're reading now (on a computer monitor) is actually about 50:1. A printed page is about 80:1. A really good print at a movie theater will be about 500:1[1].
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