Tivo offers to measure damage
Those of us that love Tivo can readily admit that one of the best things about it is that it gives us the ability to move right past those pain-in-the-neck commercials.
Now Tivo has announced that it will has created a division, the TiVo Audience Research and Measurement, that will compile detailed data showing how many TiVo users zap particular ads, including the exact second when they jump.
Apparently ad execs are concerned that the big bucks they're paying to have their particular product on TV does not work because TiVo users never see the ads.
I think this is kind of ironic, because growing up, commercial breaks were just that: breaks. We'd get up and stretch, run to the bathroom, get a snack, or even take the dog outside for a minute. So essentially we never saw those commercials to begin with.
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