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Old 08-06-2006, 07:05 PM   #1 (permalink)
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Default Vonage Losses due to Marketing

Internet phone company Vonage Holdings Corp. reported a wider net loss for the second quarter as it spent heavily to market its Web-based calling service.

Vonage, whose shares have lost more than half their value since going public in May, said its loss widened by 16.5 percent to $74.1 million, or $1.16 per share. The company's loss in the same quarter a year ago was $63.6 million.

The company said it does not expect to become profitable till first quarter 2008.
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Old 08-06-2006, 07:06 PM   #2 (permalink)
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Vonage spent over $90 million on marketing during the second quarter, 46 percent more than it did a year earlier which took its marketing costs per gross subscriber line to $239 up from $236 a year ago.
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Old 08-06-2006, 07:07 PM   #3 (permalink)
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Vonage added more than 1 million net subscriber lines during the year, including 256,000 during the second quarter. The company ended the quarter with more than 1.85 million total subscriber lines, up 119 percent from a year ago and 16 percent from the previous quarter.
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Old 08-06-2006, 07:08 PM   #4 (permalink)
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In filings ahead of its initial public offering, Vonage said it expects to continue incurring losses "for the foreseeable future" as it focuses on growth over profitability.
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Old 08-06-2006, 07:09 PM   #5 (permalink)
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Vonage's public offering was one of the year's worst. The company priced at $17 a share in May and closed at $14.85 at the end of its first day of trading.
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Old 08-06-2006, 11:35 PM   #6 (permalink)
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I have seen commercials and now I have decided to get vonage here shortly for there cheap long distance I like it.
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Old 08-07-2006, 12:51 AM   #7 (permalink)
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I would think that Vonage would eventually catch on and become quite popular but who knows, I guess time will tell.
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Old 08-07-2006, 05:23 PM   #8 (permalink)
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well vonage may not have many customers but look how many different places you can go for services people dont even know about them because i dont think they advertise enough.
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